Privacy

Your information is secure at TROOP.

Effective Date: May 2021

Welcome to the privacy notice for TROOP USA LLC, dba TROOP. This Privacy Notice pertains to the personal information we collect about our customers in our stores, on our websites, via mobile apps, and through interest-based online advertising. The Privacy Notice describes:

 

Information We Obtain

We may obtain certain personal information from you in connection with your activities at TROOP, such as when you shop on our websites. This information may include: payment card or other financial account information, contact, billing, and shipping information (including name, e-mail address, postal address, and phone number), shopping history, driver’s license number, military identification or state-issued picture identification, date of birth, geolocation data and other personal information you provide to us on our website(s), via mobile apps, on feedback forms, in our stores or when you interact with us in other ways, both online and offline.

Additionally, we or companies acting on our behalf may collect certain computer and browser information through automated technologies such as cookies and web beacons when you visit our websites (whether or not you have signed in as a registered user) or otherwise interact with us online. A “cookie” is a file that a website sends to a visitor’s computer or other Internet-connected device to identify the browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server.

 

The information collected using these tools may include your IP address, the address of the web page that referred you to our websites, dates and times of website visits and the location of your device. These automated technologies also permit the collection of “clickstream data,” which may include a log of content you access while browsing a website. Companies acting on our behalf may combine the information collected from your visit to our website(s) with other information they have collected previously.

 

Opt-out From/Restrict Cookies and Online Behavioral Advertising

Your web browser may tell you how to be notified when you receive certain types of cookies and how to restrict, reject or disable certain cookies (but please note that we do not respond to “Do Not Track” signals from web browsers). Additionally, you may opt-out of data collection from certain companies that we use to collect information from users of our website(s).

We use cookies on our site to help us understand what you do while visiting our site so we can personalize and enhance your experience on our website (i.e tracking abandoned cart activity). Cookies also are used to track which items are placed in shopping carts and which are abandoned. Cookies will be used to determine when to trigger shopping cart reminder messages. Cookies are small bits of information that are automatically stored on your computer.

We use SMS to provide updates, alerts and information if you have opted in.

Third Parties

This Privacy Notice only addresses the collection, processing and use (including disclosure) of information by us. This site may contain various links to third-party websites. These sites may provide additional information, goods, services and/or promotions. These sites are owned and operated independently of TROOP and have their own separate privacy and data collection practices. Any information you provide to these Websites will be governed under the terms of their privacy policy, if any. TROOP has no responsibility or liability whatsoever for the independent actions or policies of these independent sites, and is not responsible for the content or privacy practices of such sites.

You may also opt out of the automated collection of information by certain third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising.

Transactional messages include order confirmations, shipping updates, and payment details'

Cart Reminders

Message frequency varies. Text the single keyword command STOP to 28272 to cancel at any time. You'll receive a one-time opt-out confirmation text message. 

All cart reminders are sent using data tracked by TROOP. Cart reminder data is tracked through cookies, plugins, and pixels.

How We Use the Information We Obtain

When we obtain information about you, we may use it for a number of purposes, including to:

Process, manage, complete and account for transactions, including purchases and refund, exchange and layaway requests;

Provide our products and services to you and fulfill your orders;

Identify your product and service preferences;

Improve merchandise selections and customer service;

Invite you to participate in customer research;

Notify you about products, services, features, promotions, events and special offerings relating to TROOP we think you will find valuable;

Provide customer support and respond to your requests, comments and inquiries;

Create and manage online accounts you establish;

Enroll you in and administer our loyalty and other rewards programs upon your request;

Administer your participation in promotions, contests and sweepstakes;

Verify your identity in certain instances (such as when you pay by check, return merchandise, request a refund, or exercise certain rights you may have under applicable law);

Secure our operations and protect against, identify and help prevent fraud, unauthorized activity, claims and other liabilities and minimize credit risk;

Comply with and enforce applicable legal requirements, industry standards, our policies, and our Terms of Use; and

Operate, evaluate and improve our business (including developing products and services, managing our communications, performing market research, and administering our websites and mobile apps).

We also may use the information in other ways for which we provide specific notice at the time of collection.

 

In addition, we use information collected online through automated means for purposes such as (i) remembering your information so you do not have to re-enter it; (ii) customizing our users’ visits to our websites or experience in a mobile app; (iii) delivering content (including advertising) tailored to our users’ interests and the manner in which our users browse or interact with us; (iv) measuring and managing the effectiveness of our communications, online and offline advertisements, and events;(v) tracking and understanding how you use and interact with our websites and mobile apps; and (vi) managing our business. We also use this information to help diagnose technical and service problems, administer our websites and mobile apps, measure the usability of our websites and mobile apps, identify users of our websites and mobile apps, and gather demographic information about our users. We use clickstream data to determine how much time users spend on web pages of our websites and mobile apps, how users navigate through our websites and our mobile apps, and how we may tailor our offerings to better meet the needs of our users. In order for us to maintain the accuracy of your personal information and improve our communication with you, we also may supplement the information we collect with other public demographic information.

 

Information We Share

We may share your personal information among TROOP businesses (which are affiliates owned by TROOP). They may use this information to offer products and services to you consistent with the purposes identified in this statement. Your information may also be transferred as an asset in connection with a merger or sale (including any transfers made as part of a reorganization, dissolution or liquidation) involving all or part of TROOP or as part of a stock sale or other change in corporate control.

 

If a contest, sweepstakes or promotion is jointly-sponsored by us and one or more other sponsors, your information may be shared with such sponsors. We do not control other sponsors' use of your personal information, and their use of your information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may choose not to participate in such jointly sponsored contests, sweepstakes or promotions. Such offerings may also be subject to additional rules and regulations governing your participation.

 

We also may share certain personal information we collect about you with partners or third parties who perform services for us or with whom we contract for the purposes described in this Privacy Notice. For example, we may use third parties to host our websites or mobile apps, operate certain of its features, send e-mails, print or send mailings, run our sweepstakes, contests or other promotions, conduct customer research, authorize and process your payments, manage and analyze data and our advertising effectiveness, and fulfill orders. We do not authorize our service providers to retain, use or disclose the personal information we share with them except as necessary to perform services on our behalf or comply with legal requirements.

 

We also may disclose personal information (i) if we are required to do so by law or legal process (such as a court order or subpoena); (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) to establish, exercise or defend our legal rights; (iv) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (v) in connection with an investigation of suspected or actual illegal activity; or (vi) otherwise with your consent.

 

Children's Privacy

Our websites are intended for a general audience and are not directed to children. We do not knowingly collect personal information online from children under the age of 13.

 

External Online Services and Features

For your convenience and information, our websites may provide links to other online services, and may include third-party features such as apps, tools, widgets and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by TROOP, we are not responsible for these third parties’ information practices.

 

How We Protect Your Information

We maintain administrative, technical and physical safeguards designed to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of your personal information. However, we cannot guarantee the effectiveness of these safeguards, and nothing in this notice shall be construed as an express or implied warranty against loss, misuse or unauthorized access, disclosure, alteration or destruction.

 

Your Options

To update your preferences, ask us to remove your information from our mailing lists or submit a request, you may contact us as described in the Contact Information section. You also may use the following options:

 

Opt-Out From Email, SMS and/or Postal Mail

You can opt-out of SMS marketing and notifications.  By subscribing to text notifications you agree to receive recurring automated marketing messages at the phone number provided.  Consent is not a condition of purchase.  Reply STOP to unsubscribe.  Help for help.  Message and data rates may apply. For more information refer to our Terms of Service.

You can opt-out of receiving promotional email and/or postal mail from us by doing the following:

If you have received an email from TROOP, you can opt-out from receiving further emails by following the opt-out or “unsubscribe” instructions provided in the email you received.

Contact Customer Service, Monday - Friday 7:00 AM - 7:00 p.m. (Central Time) by emailing support@weartroop.com if you do not want to receive promotional email and/or postal mail communications from us in the future. Please specify if you would like to opt out of email, or postal mail, or both. If you have already received communications from us, it will expedite the opt-out process if you are prepared to provide us with the exact name, and e-mail and/or postal mail addresses under which you have been receiving communications from us.

Please note that any opt-out for postal mail may take at least sixty (60) days to become effective.

 

Contact Information

If you have questions regarding our Privacy Notice, or if you wish to update the personal information you have provided to us, you may do so by:

 

Writing to us at the following address:

TROOP

980 Discovery Road

Eagan, MN 55121

Attn: Customer Service - Privacy Notice

Emailing customer service Monday - Friday 7:00 AM - 7:00 p.m. (Central Time) at the following email: support@weartroop.com

Changes to Our Notice

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our information practices. We will post a prominent notice on the site to notify you of any significant changes to our Privacy Notice and indicate when it was most recently updated.

 

For California Consumers

This California section supplements the TROOP Privacy Notice and applies solely to California consumers.

 

Collection and Disclosure

During the 12-month period prior to the effective date of our Privacy Notice, we may have:

 

  1. Collected the following categories of personal information about you:

 

identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, and other similar identifiers;

signature, state identification card number, education, credit card number, debit card number, bank account number and other financial information;

characteristics of protected classifications under California or federal law, such as age, sex, gender, gender identity, and military and veteran status;

commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;

Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements;

geolocation data;

electronic, visual, and similar information; and

inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

  1. Collected personal information about you from the following categories of sources:

 

from you or your devices, for example, through your interactions with us in our stores or on our website or mobile apps;

our affiliates;

our vendors and consultants;

our business partners;

publicly available sources;

social media networks; and

online advertising companies.

  1. Collected personal information about you for the following business or commercial purposes (in addition to the purposes listed above in our Privacy Notice):

performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;

auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;

short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction;

detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;

debugging to identify and repair errors that impair existing intended functionality;

undertaking internal research for technological development and demonstration; and

undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us;

  1. Shared your personal information with the following categories of third parties:

 

our affiliates;

vendors who provide services on our behalf;

professional services organizations, such as auditors and law firms;

our joint marketing partners;

financial institutions;

our business partners;

third-party marketers (who may combine your personal information with their own records, and records available from other sources), for their own direct marketing purposes, and the direct marketing purposes of other third-party marketers; and

government entities, including law enforcement.

  1. Sold, as defined by the California Consumer Privacy Act, the following categories of personal information about you:

 

identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, Internet Protocol address, email address, account name, and other similar identifiers;

commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;

Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements; and

inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Sold personal information about you for the following commercial purposes:

identifying or linking Internet activity.

We do not sell your personal information in exchange for monetary compensation. We do not sell the personal information of consumers under the age of 16 if we have actual knowledge of the individual’s age.

  1. Disclosed for a business purpose the following categories of personal information about you:

 

identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, and other

similar identifiers;

signature, state identification card number, education, bank account number, credit card number, debit card number, and other financial information, medical information;

characteristics of protected classifications under California or federal law, such as age, sex, gender, gender identity, medical condition, disability, citizenship status, and military and veteran status;

commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;

Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements;

geolocation data;

electronic, visual, and similar information;

professional or employment-related information; and

inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

California Consumer Privacy Rights

You may have the right to request, twice in a 12-month period, the following information about the personal information we have collected about you during the past 12 months:

the categories and specific pieces of personal information we have collected about you;

the categories of sources from which we collected the personal information;

the business or commercial purpose for which we collected or sold the personal information;

the categories of third parties with whom we shared the personal information; and

the categories of personal information about you that we sold or disclosed for a business purpose, and the categories of third parties to whom we sold or disclosed that information for a business purpose.

In addition, you have the right to request that we delete the personal information we have collected from you.

 

You also have the right to opt out of the sale of your personal information. When using our website, you may opt-out of sales made via cookies on the site by visiting our cookie management tool to control the settings in your browser and disable such sales. We do not sell your personal information in exchange for monetary compensation.

 

We will not deny, charge different prices for, or provide a different level or quality of goods or services if you choose to exercise these rights.